WRE China Retail & Ecommerce CIO Summit 2017 was successfully concluded on January 10 in InterContinental Hotel Pudong Shanghai. On the two-day conference, visitors had heated discussions on issues troubling CIOs today and looked into the prospects of China’s retail and E-Commerce in 2017.
In an era of prevailing social activities, mobile, analysis and cloud computation, CIOs of retail industry are playing more important roles than ever. In 2016, IT strategies have been actively exerting their influences on consumer behavior. Retail industry changed customer choices by technologies and through social media and diverted customers to mobile retail terminals and provided clients with the cloud-based business application through Big Data.
This conference provided corporate decision makers with a unique opportunity to review the current problems in their company, to discuss the challenges, to debate on innovation share best practices, and to look into the trends in future business development.
Geoconcept Group specializes in the design and implementation of cartographic information technologies for corporate and public functions.
With its proprietary software, Geoconcept aims to transform the efficiency of various organizations by intelligently combining geographical information with optimization tools, or as we like to call it “geo-optimization”. The geo-optimization applications can improve the efficiency in a variety of areas within a business including transport & logistics, sales, operations, and territory as well as crisis management.
On this conference, Geoconcept presented its site selection analysis solution that used geographical information and advanced optimization tools to help customers in sales analysis and site selection analysis.
Sales Analysis
With the aid of our geographic information tools, stores can be quickly presented on maps. Modeling analysis can be made in association with existing sales, geographical, sociodemographic and consumption data, to obtain the sales performance of each store. Therefore, Retailers and FMCGs can have a better understanding of the growth potential of their network and provide a solid supports to managers in their decision-making process.
Store Site Selection
With analysis based on the geographical information tools and modeling in association with an abundant map, sociodemographic, consumption and competitor data, one or more potential sites can be rated in reports of various forms. The purpose is to help Retailers understand the Chinese market and select the most suitable sites or zones for their new implantation to achieve rapid, sustainable and efficient market expansion.
