April 12, 2017 - China Food & Beverage IT Summit 2017 was successfully held in Shanghai International Exhibition Baolong Liyun Hotel. The Summit was themed “Food & Beverage IT Solution in the New ’IoT+’ Era” and was focused on big data, cloud computing, IoT, intelligent manufacturing and the latest IT management software.

The two-day summit was a reunion of leaders of industrial associations, CIOs, CTOs, IT Directors, Technology Directors and Internet and Information technology experts and media. The summit presented visitors latest and profound interpretation of industrial policies, the best informatization cases, and the most widely recognized communication platform.

On the Summit, participants are looking keenly to the transformation of informatization in the industry.

Currently, in the era ruled by Internet and big data, informatization is a great power that drives innovation and development in various industries and surely brings new thinking and challenges to the food and beverage industry.

How do we see through customer behavior out of data? How do we assess and analyze current situations? How do we spot problems through data analysis and work out solutions? There are the problems that question every company.

Data-driven research and decision advisory

Geoconcept provides reliable geographical databases for commercial purposes, such as point of interests, sociodemographic, pedestrian traffic, customer offline and online purchasing habits.

Through cutting edge data visualization and advanced analytics, its geographical information system gives insights of the market at a glance, hence, enhancing the decision-making process with data-driven reports.

Thanks to advanced GIS capabilities, customers can map their stores easily to calculate precise catchment areas based on walking distance or time.

These service areas will combine all relevant data within to create a store profile and ensure that market penetration, trade zones boundaries, consumer profiling and forecasting applications can be made efficiently:

The final goal is to have an insight of the growth potential and KPIs of each store and the market so that the overall strategy of the business can rely on both experience and data-driven decisions.