April 19, 2017 – the Food & Beverage Innovation Forum 2017 was successfully held in Hilton Shanghai Hongqiao with the theme of “Global Innovation, Powering Future” to explore how the F&B industry can realize innovative development in the China market. Over 1,300 senior executives from the F&B industry attended FBIF2017.

As one of the world’s most influential food industry events, FBIF is committed to providing insight into future trends for decision makers to boost its development by showcasing the most successful business cases and innovation-driven thoughts worldwide. Geoconcept presented their data-driven research and decision advisory for F&B industry during the 3-day event.

During the last two years, the growth of China’s beverage market slowed down. However it remains highly competitive with a fast development of new products. It is essential to be able to understand the ideal consumers’ profile to be profitable on the market.

Geoconcept provides reliable geographical databases for commercial purposes, such as point of interests, sociodemographic, pedestrian traffic, customer offline and online purchasing habits. 

Through cutting edge data visualization and advanced analytics, its geographical information system gives insights of the market at a glance, hence, enhancing the decision-making process with data-driven reports.

Thanks to advanced GIS capabilities, customers can map their stores easily to calculate precise catchment areas based on walking distance or time. 

These service areas will combine all relevant data within to create a store profile and ensure that market penetration, trade zones boundaries, consumer profiling and forecasting applications can be made efficiently.

The final goal is to have an insight of the growth potential and KPIs of each store and the market so that the overall strategy of the business can rely on both experience and data-driven decisions.

With the informatization of the industry, the market competition environment is intensified. Simple product innovation alone is insufficient to fully support the development of a brand. Only by combining product innovation with an excellent understanding of the consumer and of the market can a brand enhance its market penetration and drive its profits at the right time and place on the market.